Saint Bagrat's image and public speech. How understandable and targeted are his messages?

The guest of "Detq" is the president of the Armenian PR Association, associate professor of the Faculty of Journalism of YSU, Ph.D. Astghik Avetisyan.

"The resistance movement that started in Tavush marched to Yerevan, and rallies have been held in the capital for several days. How do you evaluate the progress of the movement and the interaction with society up to now?"

"During the war and after the war, public dissatisfaction with the government increased, the opposition regularly took steps to change the situation, but failed, because the public became indifferent after tense and stressful situations, did not trust any leader or political force. In such situations, only the Armenian Apostolic Church could create an atmosphere of solidarity. For every Armenian, Christian education and the role of the apostolic church are very important. The situation created in Tavush could not leave society indifferent, especially the head of the Diocese of Tavush. A public movement began, which is experiencing its stages of development every day. Saint Bagrat, leading the holy struggle, awakened hope in people. Many people joined the movement today because after the loss of Artsakh, the government did not give a security guarantee, and even today, public protest and rebellion are silenced with the provision of intimidation with war."

Saint Bagrat is very sincere from the point of view of contact with the public, the steps are precise from the point of view of the movement's strategy, because meetings with small, target groups activate the movement even more. The government and the forces supporting the government regularly discredit and label the Saint and the participants of the movement, but they do not achieve results, because the life, work and relationships lived by a person are not achieved in one day, they have passed a long time. Anyone who has ever dealt with the Archbishop has positive associations.

"This movement is unique in that it is led by a clergyman, Saint Bagrat. Due to this, we also notice a difference in rhetoric, messages, and public speech. How about this question?"

"At this time, no one could inspire confidence in people, but Saint Bagrat broke the stereotypes. The vocabulary used by the bishop, the way he addresses people, the provision of feedback, the ability to listen to everyone are very important. Since 2018, the profanity, profanity and street idiom used by the government has led to people getting used to it, it has become normal because their "honest" prime minister used it, so he is right. Today, that same word product is used against the government, but for it people are tried and become political prisoners.

Actually, the Bishop does not make political speeches, his speech is about concern, sincerity, the idea of rejecting lies, the message of respecting and loving each other, consolidation and unity. These problems will not be solved unless the ruling power realizes its mistakes and resigns. For 6 years, the government has not solved many problems, the most important of which is security and the homeland, which is shrinking every day.

Saint Bagrat took a big responsibility on himself today: to unite all political and public forces, structures, unite the society around a common idea, put an end to hatred and the process of discrediting each other, show a dignified approach to Armenians."

"We would like to hear your approaches regarding the image of Saint Bagrat and its perceptions among the public."

-To analyze the image of Bagrat Srbazan, it is very important to emphasize the impeccable image, behavior and value system of the clergyman. Habitar Image: A cleric with charismatic, strong and willful qualities. Verbal image - speech is convincing, reliable, sincere. Kinetic image: movements are moderate, nothing annoying, calm, gestures and facial expressions are natural. Wearing white clothes was already symbolic in Yerevan. It has a positive perception among the public, even when pro-government websites and fake users post street words.

"How do you assess the government's propaganda against this movement and its members? According to you, which side's public speech is more understandable and targeted?"

"Public television and government propagandists are engaged in spreading targeted disinformation, one accusing him of being a Russian agent, one scaring the public that the former authorities are behind the Bishop, one, the church is engaged in politics, which it has no right to do, one, who is what in the environment of the Bishop. use, attributed to the latter, insulting all the insurgents, as if they participate in the gatherings with money, and manipulate the society with such absurd statements. And today they are already spreading another provision that, well, if Nikol Pashinyan goes, who should come? It is an impression that the wombs of Armenian mothers have dried up, and only one savior was born, who rules Armenia today."